Flat Earth is a company who has recently come out with a "healthy chip." Even though this sounds like an oxymoron, I am on their side when it comes to their positioning strategies. American food is known for its greasy hamburgers with a side of fries or chips, so if you can't change the taste buds of society, why not just make the product healthier? And this is exactly what Flat Earth has done.
In their commercials they relate the idea of a healthy potato chip to the idea of pigs flying. Of course, like pigs are ever going to fly. Well this may be true but Flat Earth has changed the outlook on junk food by providing America with a chip that has a half serving of veggies in every serving.
Now, a lot of junk food companies would point out the fact that this is just a strategy to get people to by their product with no regret of "this product is bad for me" but that's not the goal of Flat Earth. Any food can be harmful in large quantities, but for reasonable snacking why not get your veggie serving while enjoying a reasonable amount of snack food?
Wednesday, September 24, 2008
Thursday, September 4, 2008
Brand Identity
Hurley
When I comes across Hurley's line of apparel I automatically get a feeling that makes me feel I'm on vacation at the beach. Originally made for the surfer community, Hurley has expanded to all types of locations across the world. They have a laid back, sporty look that doesn't make you feel uptight yet you don't feel like a bum either. It makes you think of summer weather, bright colors, and fun designs. They are most commonly known for their graphic tee shirtsHurley is a form of expression. The logo is to curved lines in the form of an H and can be seen on a lot of teenagers' cars around town. Not every brand can pull this off and that's because Hurley is portraying its clothing as a lifestyle and people like to represent that. Hurley also sponsors many surfing and skating events like Pro, an ASP world tour event. This year they held an event called Art Chest where they sent out hot pink tee shirts to be designed by celebrities and then sold them in a silent auction to raise money for the Boarding For Breast Cancer charity.
People should buy Hurley because it is so much more than a clothing line. It enables you to express your lifestyle, support surfing and skating teams, and look cute all at the same time.
When I comes across Hurley's line of apparel I automatically get a feeling that makes me feel I'm on vacation at the beach. Originally made for the surfer community, Hurley has expanded to all types of locations across the world. They have a laid back, sporty look that doesn't make you feel uptight yet you don't feel like a bum either. It makes you think of summer weather, bright colors, and fun designs. They are most commonly known for their graphic tee shirtsHurley is a form of expression. The logo is to curved lines in the form of an H and can be seen on a lot of teenagers' cars around town. Not every brand can pull this off and that's because Hurley is portraying its clothing as a lifestyle and people like to represent that. Hurley also sponsors many surfing and skating events like Pro, an ASP world tour event. This year they held an event called Art Chest where they sent out hot pink tee shirts to be designed by celebrities and then sold them in a silent auction to raise money for the Boarding For Breast Cancer charity.
People should buy Hurley because it is so much more than a clothing line. It enables you to express your lifestyle, support surfing and skating teams, and look cute all at the same time.
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