When a company is declining and starts undergoing changes to improve business they promote it through advertisements. The following are recent TV ads that I have seen and whether or not I think they work.
The major one out now is Ruby Tuesday. Even at the end of the commercial they say "at the new Ruby Tuesday." For years this restaurant was slow on business because the food didn't make a statement in the consumer's mind and their idea of the restaurant wasn't anything special. Now they are proving that their food is high quality by their hand-crafted burgers made of fresh beef. Their new options like the mini burger, turkey burger, and crab burger. Their commercials show variety and unique food options that even convinced me to give them a try (by the way the crab burger is AWESOME).
Another under-dog trying to prove itself is Burger King. We've all seen the commercials where they're competing with McDonald's on the size of their bargain food. I think this is great advertisement for people that eat fast food. Awhile back they had a very creative commercial where this guy with small hands had to eat a McDonald's burger because he couldn't fit his hands around a Whopper. This advertisement didn't actually make me go to Burger King to eat because I think fast food is gross but I still think the advertisement is great and has improved their business.
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