Some examples of brands that use product placement in movies are:
White Castle burgers in Harold and Kumar
FedEx in Cast Away
Wonderbread in Ricky Bobby
Wednesday, December 3, 2008
Product Placement --Extra Credit
When I was little I remember watching the movie 'Gone in 60 Seconds' and I'll never forget the scene where a Pepsi bottle is set down on a counter so the label purposely faced the camera and my mom saying "there's a million dollar commercial for Pepsi right there." Ever since then I always payed close attention to the way brands were advertised in movies. Once you notice it the first time it becomes a natural habit to point out each time a brand is used and also when a brand is altered to protect legal rights. I feel that paying to have a brand advertised in a movie is a brilliant idea because it's something that will have an affect on viewers for years to come. Plus it incorporates its brand with something the viewer already loves so they are more likely to try that brand or become loyal to it for that purpose.
Some examples of brands that use product placement in movies are:
White Castle burgers in Harold and Kumar
FedEx in Cast Away
Wonderbread in Ricky Bobby
Some examples of brands that use product placement in movies are:
White Castle burgers in Harold and Kumar
FedEx in Cast Away
Wonderbread in Ricky Bobby
Monday, November 17, 2008
Britney Spears
Out of all the bad habits American's have, Britney Spears has to be one of the leading ones. We can't get enough of the crazy celebrity gossip that floods the magazine stands as we stand in line at the grocery store, or the news stories about the latest trouble so-and-so has gotten into. Most Americans know more about the tragedies going on in celebrities' lives more than they know about the wars and terrors happening in their own, and the leading queen of bad behavior comes from none other than Ms. Britney Spears.
From spontaneous marriages to a bald head and a recent bi-polar diagnosis, Britney has managed to entertain America even after her music stopped playing on the radio. So, yeah, may she HAS cleaned up a little bit compared to the meth-smoking and ecstasy-popping accusations that were seen on the covers of many newstand magazines, but she still has a long way to go before the population takes her seriously again. And I mean a looong way to go. She has managed to bounce back in her music career with her latest song "Womanizer" but how long will she keep up her cleaned-up image?
If Britney can't accept the fact that the media is going to do the best they can to break her down then she needs to get out of the business before it kills her, literally. She needs to cut off the crazy partying and any offbeat behavior because the second the camera finds her slipping up it's going to blow up across the newstands. She needs to think about her behaviors and be more in tune with what she's doing because of all people she should know that the camera is ALWAYS watching. For instance, Britney keep a closer watch on your kids! Not only has the camera caught her driving with her child in her lap, but also with her kids holding her pack of cigarettes. She needs to care more about her diet and her health because the cameras are waiting at every drive through window hoping to catch her pigging out on that Big Mac and large fry.
But in the end I think Britney needs to think about choosing a time to retire, because being a superstar in today's world is much harsher and shorter lasting than rising to the top in the 80's or even early 90's like Janet or Mariah did. This makes it much more difficult to have more successes over slip-ups. So Britney, get a couple more tracks out, retire while you're on top and have a good image, then go live your life like an adult with a family!
From spontaneous marriages to a bald head and a recent bi-polar diagnosis, Britney has managed to entertain America even after her music stopped playing on the radio. So, yeah, may she HAS cleaned up a little bit compared to the meth-smoking and ecstasy-popping accusations that were seen on the covers of many newstand magazines, but she still has a long way to go before the population takes her seriously again. And I mean a looong way to go. She has managed to bounce back in her music career with her latest song "Womanizer" but how long will she keep up her cleaned-up image?
If Britney can't accept the fact that the media is going to do the best they can to break her down then she needs to get out of the business before it kills her, literally. She needs to cut off the crazy partying and any offbeat behavior because the second the camera finds her slipping up it's going to blow up across the newstands. She needs to think about her behaviors and be more in tune with what she's doing because of all people she should know that the camera is ALWAYS watching. For instance, Britney keep a closer watch on your kids! Not only has the camera caught her driving with her child in her lap, but also with her kids holding her pack of cigarettes. She needs to care more about her diet and her health because the cameras are waiting at every drive through window hoping to catch her pigging out on that Big Mac and large fry.
But in the end I think Britney needs to think about choosing a time to retire, because being a superstar in today's world is much harsher and shorter lasting than rising to the top in the 80's or even early 90's like Janet or Mariah did. This makes it much more difficult to have more successes over slip-ups. So Britney, get a couple more tracks out, retire while you're on top and have a good image, then go live your life like an adult with a family!
Saturday, November 8, 2008
New Image Advertisements
When a company is declining and starts undergoing changes to improve business they promote it through advertisements. The following are recent TV ads that I have seen and whether or not I think they work.
The major one out now is Ruby Tuesday. Even at the end of the commercial they say "at the new Ruby Tuesday." For years this restaurant was slow on business because the food didn't make a statement in the consumer's mind and their idea of the restaurant wasn't anything special. Now they are proving that their food is high quality by their hand-crafted burgers made of fresh beef. Their new options like the mini burger, turkey burger, and crab burger. Their commercials show variety and unique food options that even convinced me to give them a try (by the way the crab burger is AWESOME).
Another under-dog trying to prove itself is Burger King. We've all seen the commercials where they're competing with McDonald's on the size of their bargain food. I think this is great advertisement for people that eat fast food. Awhile back they had a very creative commercial where this guy with small hands had to eat a McDonald's burger because he couldn't fit his hands around a Whopper. This advertisement didn't actually make me go to Burger King to eat because I think fast food is gross but I still think the advertisement is great and has improved their business.
The major one out now is Ruby Tuesday. Even at the end of the commercial they say "at the new Ruby Tuesday." For years this restaurant was slow on business because the food didn't make a statement in the consumer's mind and their idea of the restaurant wasn't anything special. Now they are proving that their food is high quality by their hand-crafted burgers made of fresh beef. Their new options like the mini burger, turkey burger, and crab burger. Their commercials show variety and unique food options that even convinced me to give them a try (by the way the crab burger is AWESOME).
Another under-dog trying to prove itself is Burger King. We've all seen the commercials where they're competing with McDonald's on the size of their bargain food. I think this is great advertisement for people that eat fast food. Awhile back they had a very creative commercial where this guy with small hands had to eat a McDonald's burger because he couldn't fit his hands around a Whopper. This advertisement didn't actually make me go to Burger King to eat because I think fast food is gross but I still think the advertisement is great and has improved their business.
Monday, November 3, 2008
Message Appeal
Nowadays companies take different approaches in reaching their audiences through the content of their commercials. What works? What doesn't? Here are a few examples that I personally like or don't like based on their message appeal.
I absolutely love the new Volkswagen commercials with Brooke Shields. It's a good example of how humor and celebrities can be used in a positive fashion. I love how Brooke tries to be all serious in telling the audience that these women are getting pregnant just for German engineering. It is a funny and innovative way for a car company to sell cars when most of the other commercials focus on the serious facts about why their car is so much better or what they are doing to save the planet.
Another set of commercials I like are the new Burger King commercial. For the longest time Burger King has been the underdog to fast food burgers but I love the approach they are taking to advertising their recent menu changes over McDonald's serious, "we're finding ways to make you think our fast food is healthy even though we know it isn't" commercials. They use humor in a great way that keeps your attention while also getting the message across. For example, the commercial with the King reverse pickpocketing people. By the end you are entertained and know that Burger King is saving you money. And even though the newest commercial about the Mushroom 'n Swiss burger is a little out there, you can't help but be intrigued (even though you're asking yourself "what the hell are you watching" during the whole commercial) and watch the entire thing then see the burger and want to go get one.
I think the new truth ads about tobacco truth and safety are ridiculous and annoying. They are trying to get a valid point across using a commercials that turns into a musical halfway through leaving me with a "what just happened to my tv" look on my face by the end. I'm left asking myself why they even made a commercial like this that I'm actually overlooking the message they tried to convey about how a tobacco executive said that "maybe some men would beat their wife if they didn't smoke." This is an example about how humor shouldn't be used in a commercial. It isn't appropriate, it distracts the viewer from the real message they are trying to send out, and doesn't give any credibility to the source what so ever.
Another ad that doesn't work for me is the new Axe chocolate commercial. I find this commercial extremely offensive and I think it used sex appeal in the wrong way. After watching this commercial, I am once again left with the "what the hell" look on my face. It shows a man turning into a human chocolate bar after spraying on the new chocolate body spray. At the beginning the commercial seems like it could have potential but it's the way the women act in the commercial that disgusts me. It shows a woman dipping a strawberry into his melted stomach, a woman biting a chunk of chocolate off his butt, and two women groping on him and licking his face off in the movies. I just find the sex appeal to be very crude and uncalled for.
I absolutely love the new Volkswagen commercials with Brooke Shields. It's a good example of how humor and celebrities can be used in a positive fashion. I love how Brooke tries to be all serious in telling the audience that these women are getting pregnant just for German engineering. It is a funny and innovative way for a car company to sell cars when most of the other commercials focus on the serious facts about why their car is so much better or what they are doing to save the planet.
Another set of commercials I like are the new Burger King commercial. For the longest time Burger King has been the underdog to fast food burgers but I love the approach they are taking to advertising their recent menu changes over McDonald's serious, "we're finding ways to make you think our fast food is healthy even though we know it isn't" commercials. They use humor in a great way that keeps your attention while also getting the message across. For example, the commercial with the King reverse pickpocketing people. By the end you are entertained and know that Burger King is saving you money. And even though the newest commercial about the Mushroom 'n Swiss burger is a little out there, you can't help but be intrigued (even though you're asking yourself "what the hell are you watching" during the whole commercial) and watch the entire thing then see the burger and want to go get one.
I think the new truth ads about tobacco truth and safety are ridiculous and annoying. They are trying to get a valid point across using a commercials that turns into a musical halfway through leaving me with a "what just happened to my tv" look on my face by the end. I'm left asking myself why they even made a commercial like this that I'm actually overlooking the message they tried to convey about how a tobacco executive said that "maybe some men would beat their wife if they didn't smoke." This is an example about how humor shouldn't be used in a commercial. It isn't appropriate, it distracts the viewer from the real message they are trying to send out, and doesn't give any credibility to the source what so ever.
Another ad that doesn't work for me is the new Axe chocolate commercial. I find this commercial extremely offensive and I think it used sex appeal in the wrong way. After watching this commercial, I am once again left with the "what the hell" look on my face. It shows a man turning into a human chocolate bar after spraying on the new chocolate body spray. At the beginning the commercial seems like it could have potential but it's the way the women act in the commercial that disgusts me. It shows a woman dipping a strawberry into his melted stomach, a woman biting a chunk of chocolate off his butt, and two women groping on him and licking his face off in the movies. I just find the sex appeal to be very crude and uncalled for.
Tuesday, October 28, 2008
Creative Brief
Allstate Parent Teen Driving Contract
- Client Info: Allstate Insurance company
- Project: Parent Teen Driving Contract
- Prepared by: Allstate Insurance
- Approved by: Various TV networks
- Background/Overview: Allstate Insurance is one of the largest insurance agencies in the world. Trusted and well known they strive to portray a serious, realistic view of the necessity of insurance and safety. For this particular ad, Allstate creates an impact with a statistic by the narrator stating that "every year 6,000 teens go out for a drive and never come back." Allstate wants to make sure to include every type of person that way the viewer, no matter who they are, can somehow relate to the emotions going on in the commercial.
- The objective is to set an emotional reaction within the viewer, particularly parents, causing them to react to the request they make that by "just talking to your kids could make a difference" and then suggesting the Parent Teen Driving Contract.
- The target audience is parents; more specifically parents of teens who have recently gotten their license.
- The single most important thing we want to say is that the viewer (the parent) can help lower the number of teen deaths due to car accidents by having a heart to heart conversation and understanding/agreement with their child (Parent Teen Driving Contract)
- The supporting rational reasons include the fact that the commercial states that the amount of teen deaths in car accidents can be prevented by the viewer. The ad definitely hits home on the emotional side by having kids that the viewer can relate to, being able to visually picture and see the amount of cars in the commercial, the acoustic music playing in the background, and finally the last glimpse of the girl turning around to look back at you from the backseat.
- Insights include putting yourself in the place of the parent who just lost their child. Helpful information includes the statistics listed in the commercial.
- The creative team needs to be able to emotionally reach the audience since our main focus is a relationship between a child and a parent. It needs to have meaning, be powerful yet not blown out of proportion to where it appears unrealistic.
Thursday, October 9, 2008
Wednesday, September 24, 2008
Flat Earth Positioning
Flat Earth is a company who has recently come out with a "healthy chip." Even though this sounds like an oxymoron, I am on their side when it comes to their positioning strategies. American food is known for its greasy hamburgers with a side of fries or chips, so if you can't change the taste buds of society, why not just make the product healthier? And this is exactly what Flat Earth has done.
In their commercials they relate the idea of a healthy potato chip to the idea of pigs flying. Of course, like pigs are ever going to fly. Well this may be true but Flat Earth has changed the outlook on junk food by providing America with a chip that has a half serving of veggies in every serving.
Now, a lot of junk food companies would point out the fact that this is just a strategy to get people to by their product with no regret of "this product is bad for me" but that's not the goal of Flat Earth. Any food can be harmful in large quantities, but for reasonable snacking why not get your veggie serving while enjoying a reasonable amount of snack food?
In their commercials they relate the idea of a healthy potato chip to the idea of pigs flying. Of course, like pigs are ever going to fly. Well this may be true but Flat Earth has changed the outlook on junk food by providing America with a chip that has a half serving of veggies in every serving.
Now, a lot of junk food companies would point out the fact that this is just a strategy to get people to by their product with no regret of "this product is bad for me" but that's not the goal of Flat Earth. Any food can be harmful in large quantities, but for reasonable snacking why not get your veggie serving while enjoying a reasonable amount of snack food?
Thursday, September 4, 2008
Brand Identity
Hurley
When I comes across Hurley's line of apparel I automatically get a feeling that makes me feel I'm on vacation at the beach. Originally made for the surfer community, Hurley has expanded to all types of locations across the world. They have a laid back, sporty look that doesn't make you feel uptight yet you don't feel like a bum either. It makes you think of summer weather, bright colors, and fun designs. They are most commonly known for their graphic tee shirtsHurley is a form of expression. The logo is to curved lines in the form of an H and can be seen on a lot of teenagers' cars around town. Not every brand can pull this off and that's because Hurley is portraying its clothing as a lifestyle and people like to represent that. Hurley also sponsors many surfing and skating events like Pro, an ASP world tour event. This year they held an event called Art Chest where they sent out hot pink tee shirts to be designed by celebrities and then sold them in a silent auction to raise money for the Boarding For Breast Cancer charity.
People should buy Hurley because it is so much more than a clothing line. It enables you to express your lifestyle, support surfing and skating teams, and look cute all at the same time.
When I comes across Hurley's line of apparel I automatically get a feeling that makes me feel I'm on vacation at the beach. Originally made for the surfer community, Hurley has expanded to all types of locations across the world. They have a laid back, sporty look that doesn't make you feel uptight yet you don't feel like a bum either. It makes you think of summer weather, bright colors, and fun designs. They are most commonly known for their graphic tee shirtsHurley is a form of expression. The logo is to curved lines in the form of an H and can be seen on a lot of teenagers' cars around town. Not every brand can pull this off and that's because Hurley is portraying its clothing as a lifestyle and people like to represent that. Hurley also sponsors many surfing and skating events like Pro, an ASP world tour event. This year they held an event called Art Chest where they sent out hot pink tee shirts to be designed by celebrities and then sold them in a silent auction to raise money for the Boarding For Breast Cancer charity.
People should buy Hurley because it is so much more than a clothing line. It enables you to express your lifestyle, support surfing and skating teams, and look cute all at the same time.
Wednesday, August 27, 2008
Ad Age
The top ten ad agencies are:
1. J Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy And Mather Worldwide
8. Foote, Cone, and Belding Worldwide
9. Y&R Advertising
10. Publicis Worldwide
Advertising can make or break a product regardless on the actual quality, sensibility, or need of the product. Ads create an image in our mind that we automatically relate to the product or service when we see it off the tv. After viewing some of the advertisements created by the above companies I can definitely say that there are a couple that stick out among the rest.
The first one that caught my attention was the AIDS ad by Leo Burnett Worldwide. It's provocative, racy, and definitely not something you would expect to see on TV due to the nudity and sexualness. The point they're trying to make is that every ten seconds someone in the world dies from AIDS. So to get the message across without the use of a boring, public service announcement, they stick a bunch of people having sex in the top half of an hour glass and then every ten seconds one of them falls through and lifelessly falls to the bottom half. It keeps my attention, it's to the point, and the message stays with you after the commercial is over.
McCann Erickson Worldwide had the next ad that I liked. While flipping through their print ads I fell in love with the "Store the Impossible" ads. I've never even heard of it but the animals on the ads are so freaking cute that it makes me want to find out more about the ad. The picture is of a huge, oddly shaped mouse and inside the mouse you can see an elephant. The other ads include a frog with a hippo inside and a squid with a whale inside. I thought the idea of the pray eating or "storing" their extra-large enemies/predators was a creative and fun way to advertise a boring subject.
I was so excited when I opened Grey Worldwide's webpage and saw one of my favorite Captain Morgan's commercial. This was cool because I've actually seen some of their work on TV. The commercial is about 3 guys that go to a bar. As soon as they get there one of the guys' wife calls and hears the background noise and starts fussing because he was supposed to go to her sister's wedding. The entire bar becomes quiet as he tells his wife he's at home watching TV, then the other customers begin making voices that sound like commercials. It's priceless.
--Abbey Griffin
8/27/08
1. J Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy And Mather Worldwide
8. Foote, Cone, and Belding Worldwide
9. Y&R Advertising
10. Publicis Worldwide
Advertising can make or break a product regardless on the actual quality, sensibility, or need of the product. Ads create an image in our mind that we automatically relate to the product or service when we see it off the tv. After viewing some of the advertisements created by the above companies I can definitely say that there are a couple that stick out among the rest.
The first one that caught my attention was the AIDS ad by Leo Burnett Worldwide. It's provocative, racy, and definitely not something you would expect to see on TV due to the nudity and sexualness. The point they're trying to make is that every ten seconds someone in the world dies from AIDS. So to get the message across without the use of a boring, public service announcement, they stick a bunch of people having sex in the top half of an hour glass and then every ten seconds one of them falls through and lifelessly falls to the bottom half. It keeps my attention, it's to the point, and the message stays with you after the commercial is over.
McCann Erickson Worldwide had the next ad that I liked. While flipping through their print ads I fell in love with the "Store the Impossible" ads. I've never even heard of it but the animals on the ads are so freaking cute that it makes me want to find out more about the ad. The picture is of a huge, oddly shaped mouse and inside the mouse you can see an elephant. The other ads include a frog with a hippo inside and a squid with a whale inside. I thought the idea of the pray eating or "storing" their extra-large enemies/predators was a creative and fun way to advertise a boring subject.
I was so excited when I opened Grey Worldwide's webpage and saw one of my favorite Captain Morgan's commercial. This was cool because I've actually seen some of their work on TV. The commercial is about 3 guys that go to a bar. As soon as they get there one of the guys' wife calls and hears the background noise and starts fussing because he was supposed to go to her sister's wedding. The entire bar becomes quiet as he tells his wife he's at home watching TV, then the other customers begin making voices that sound like commercials. It's priceless.
--Abbey Griffin
8/27/08
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